The Sims Social release date still unknownPosted by in News
Finally we have an official answer why The Sims Social release date has not been announced yet – it’s because of a very high competition in the social games industry.
John Riccitiello, CEO of Electronic Arts, commented as follows to the question about how many of the franchise’s existing users would make the transition to Facebook after the game will be launched:
“We aren’t going to put out the stats… They’re highly sensitive competitive comparisons, which is one of the reasons we’re also not giving you a launch date… It’s relatively easy for a competitor to buy all the relevant advertising, say 24, 36, 48 hours prior to a release”
It’s sad we are still without a particular release date however now we know EA is planning a huge advertising campaign prior to a release date.